Graziella Franzoni is, since June 2003, the new Managing Director of Franzoni Filati, leader company in Europe in the field of the cotton spinning and leading-edge in the sector of the compact technology with the well known line called Futura®. The entry of the young manager is the strong signal of the company’s determination to adequate strategies to the rapid change of the market conditions, into a situation where global competitiveness is always more hardened, and where clear choices are requested to be taken shortly about the mix of products, the reduction of costs and the productivity of plants, without forgetting the quality, the image and the service to customers. Consequently there’s a new managerial approach, for Franzoni Filati, which is bringing together feminine intuition and courtesy with the determination of whom is able to decide with a vision and a firmness which involve all the vital structures of the company.
Despite Franzoni Filati has re-designed the map of its management, Franzoni Filati is and remain a company where the family is always directly engaged into the management of all the strategic aspects of the business. Generations succeeded when the company was reaching a position of great importance into the competitive international market and the helm has always remained in the hand of whom has been able to represent a leader role, in the most coherent way with respect to the historical period the company was experiencing, interpreting and catalyzing, with the strength of ideas, the dialectic between the views which feed the dialogue between shareholders.
Under this optic, the reorganization of Franzoni Filati is finalized to better focus the vital aspects of the company’s inside the structure, with the aim to strategically and economically improve the business, making treasure of the results reached in the past but looking ahead coherently with the new market conditions and consequently to customers.
The customer itself is the centre of the company’s interest, and this confirms a vocation strongly marketing oriented. The ideas to introduce innovations and change course coherently with the demand evolution arose and will arise from the continuous observation of the consumers’ needs. Graziella Franzoni’s challenge is to reunite the completeness of the range of products with the restriction of costs, maintaining a high quality standard, an adequate service to customers and an image up to the tradition.
Franzoni Filati has always invested a lot into marketing and innovation of products, activities which are covering a key role in the politic to supply to customers not only simple “products”, but innovative solutions, often thought more with an optic of technological partnership and alliance in the development and presence in the market, than with the optic of a simple relationship between customer and supplier. In this context the R&D activities will be adequately stimulate and reinforced by the new management, giving them precise aims, which will come vital goals for reaching the expected results.
Partnerships signed by Franzoni Filati have contributed to the development of a range of products addressed to the diversification of raw materials, supporting cotton with some high technology man made fibers. After the co-operation with Lenzing for the development of Micromodal and Promodal yarns, the recent extension of the partnership with DupontSA – from whom the company was already using Lycra - to Coolmax® and Thermolite®, confirms this trend. The aim is to offer to customers, through the use of fibers with exclusive features, new yarns with specific performance as for functionality and comfort, interpreted not only as a sensorial well-being but also as increase of the optimum physiological reply when the end user is wearing it. Coherently with this address another aim of Franzoni Filati is to enter into the area of textile products for sanitary end use: in this sector, partnerships with producers of technological man made fibers cover a fundamentally important role.
The entry of the new management is the reply to the rapid change of the market conditions. In a context characterized by shadow more than lights, in which the Italian and European textile spinneret is facing a long period of stasis, whom has to manage production realties of international sizes must be able to reunite its own “local” reality with a “global” and strongly competitive visual. The labour cost, productive delocalization, defense of competitiveness, quickness and efficiency of replies to the change are the daily challenges. It’s by now physiologic and irreversible for the European textile a reduction in medium and medium-low bands, in favour of an import which aims at overcome the two thirds of consumptions. In this situation Franzoni Filati wants to have a goal, ambitious but realistic, to correspond to signals which come from the reference market: to aim at the top, without penalizing the industrial dimension, through an attempt research of the ratio quality-price, in order to talk as a leader to the global textile companies which make of excellence and leadership their winning strategy.
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