Milano Unica, the Italian textile exhibition held in Milan, at the new exhibition Center in Rho, which closed on Friday 17th of February 2006, has seen the return of Franzoni Filati as area sponsor.
The company through its presence, wanted to consolidate its position in a market where it becomes daily more and more important not to lose positions.
The management of Franzoni has decided to take part to this event "to do not lose the line": in order to introduce to the market the results of the job of the last two years, but also in order to defend not only a product but the entire chain.
Franzoni ever worked in strict collaboration with its customers, in order to create innovative items; anyway in the last two years the work, not without difficulty, has been addressed to preserve a high quality product.
"We feel the future": in the years this has been the leit-motive that guided Franzoni; today more than ever the business choices are dictated by the need to protect its own products from an extra-European competition that is getting hold of high market shares.
From now on Franzoni will work "to do not lose the line", because to lose the line today would mean to lose the future.
Through the participation to Milano Unica Franzoni wanted to share with the market its own successes, result of a long research addressed to answer to the requirements of a more and more careful consumer in terms of quality and sensitive to characteristics of innovation and aimed performance.
Thanks to the strict relation with its expository customers Franzoni has been able to introduce in Fair, beyond to the cotton and the big range of cellulosic yarns that have found application in underwear and sportswear, in shirting and casual apparel, in Seamless clothes and home lines, the new entries of "Futura Generation":
Futura® Acciaio and cotton, antistatic, no-sensitive and shielding it realizes the perfect synthesis between absolute wellness and fashion; Futura® Bamboo, discovers a new perfect natural fiber that is distinguished for softness and therefore for adherent Seamless clothes. Moreover the yarns assure lightness, freshness, an excellent permeability and deodorant feature; Futura® ViscosaLana, it is suitable for all the applications of high quality. Thanks to the FUTURA® technology it guarantees resistance and reduced hairiness, dry hand and a warm and pleasant touch with the skin; Futura® Viscosa-Lino, perfect for all the applications outwear, joins the freshness sensation to a good wrapping and a greater resistance to a sense of cleanness.
Milano Unica has been also the occasion to introduce the line of products Quality of Life that will have greater visibility at EXPOSANITA' that will be held in Bologna from the 25 to 28 May 2006.
Prestigious occasion to show the contact of the company with the textile chain and with the market, in a continuous and profitable exchange of information, Milano Unica has been for Franzoni the occasion to demonstrate its will to do not stop compare itself with the market, "to do not lose the line", continuing to create products that tomorrow will be on the skin of men and women who will want to feel the future and a better quality of life.
Men and women who, also in the respect of their own culture and their own history, will choose products "made in Italy", guaranteed, which contribute to the wellness of people, helping at the same time the economic development of the Country.
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