In the dynamic world of underwear it has begun a very important process of innovation, aimed to ensure products featuring better comfort, easy care and longer lasting performances.
One of the greatest examples of evolution in the yarn field – not only cotton – for underwear applications is Franzoni Futura®, the range of techno-natural yarns, which represents one of the most important steps ahead in terms of innovation and marketing strategies.
Featuring the performances of man made fibres of the new generation, the Futura® range of yarns is able to adapt to the continuos evolution of market and technology.
The success of Futura® is confirmed by the prestige and quality level of producers that have chosen the yarns of the Futura® Generation for their collections, and are present on the market with several high level products.
Among these important brands there is Gruppo Arcte which, after the great success achieved in 2001 with Julipet Sport men’s underwear, has decided to reconfirm its own choice also for the women’s collection Baci Rubati –Linea Next, launched on the market in February 2002.
These garments, made with Futura® 100% cotton, are aimed to a female target with innovative, classics and elegant tastes.
Another important brand –PEROFIL- has developed a male line called Be Free, addressed to dynamic men, requiring comfort and quality at the same time. In this case, garments have been realised with Futura® Promodal, the ideal yarn for “skin on skin” applications, where the fibre performances are necessary.
In fact, Futura® Promodal absorbs the body moisture more efficiently than cotton, allowing a faster evaporation and creating a pleasant sensation at contact with skin.
Futura® Promodal is a versatile yarn that features a soft and silky touch, ensuring easy care and longer lasting performances even after frequent washes, becoming the ideal yarn for high quality underwear.
A further confirmation of the several uses of the Futura® Generation is represented by the brand CALZIFICIO FRANZONI, which has developed garments in Futura® Seamless called My Cotton, addressed to a female target with young and dynamic tastes, requiring high comfort to wear combined to the characteristics of natural fibre.
The undoubted prestige of the above mentioned brands is enriched by the Futura® mark, thus becoming –for the end user also – a more and more reliable guarantee of deep analysis in the choice of row materials, transformed into technology at the state of the art.
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