Franzoni Filati, established in 1962, celebrated in October 2002 its 40th anniversary. This occasion was propitious to renew the image of the Company with the realization of a new brochure, in which the entrepreneurial concept that led Franzoni Filati to achieve the leadership in the cotton spinning sector in Europe, is illustrated with claims and images of particular effect.
Three icons have been created to characterize the new company profile introducing the yarn image with items that symbolize the bench marks of the entrepreneurial approach of Franzoni.
«The continuous innovation is our “filo conduttore”»: this is the first of three claims connected with the image of a bulb. A ball in the shape of globe and the word “filodiffusione” represent the presence of Franzoni yarns in over 20 countries, at the most prestigious names in the international textile sector.
At last a nice “smile” and the word “filosofia” underline Customers’ satisfaction as the first goal of the company and lead to conclude that: «values are our strong point. We put technology, innovation and investments at service of total quality.
We have many reasons to smile. Together with you».
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